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Turn Rough ideas
into lovable products

Turn Rough ideas
into lovable products

For teams who need to understand users deeply
and build better products, faster.

For teams who need to understand users deeply and build better products, faster.

A screenshot of Rough, showing the AI composer adding labels to insights
A screenshot of Rough, showing the AI composer adding labels to insights
A screenshot of Rough, showing the AI composer adding labels to insights

Align your team

Rough is purpose built for teams that value transparency and collaboration.
Our focus is on alignment, so your focus can stay on your customers.

Rough is purpose built for teams that value transparency and collaboration.
Our focus is on alignment, so your focus can stay on your customers.

A person saying she loves the new look of the product
A person saying she loves the new look of the product
A person saying she loves the new look of the product

Product as a team sport

You don't need a dedicated product department to be customer-centric. Rough provides the tools and intelligence to turn insights from across your company into winning product features.

A globe
A globe
A globe

AI-first

Rough gives everyone PM smarts so anyone can drive product discovery and planning.

A screenshot showing a large number of reactions and labels

Expressive Conversations

Thoughts, feelings, reactions. Rough lets the softer things shine through to engage everyone in their own way.

An insight about how people should feel comfortable using the rough software

Uncover hidden opportunities

Build a shared understanding of user needs across departments, and uncover hidden insights.

A screenshot of a wireframe for a new feature idea
A screenshot of a wireframe for a new feature idea
A screenshot of a wireframe for a new feature idea

Online, offline, whatever

Live collaboration and offline support all built in.

A person saying she loves the new look of the product

Product as a team sport

You don't need a dedicated product department to be customer-centric. Rough provides the tools and intelligence to turn insights from across your company into winning product features.

A globe

AI-first

Rough gives everyone PM smarts so anyone can drive product discovery and planning.

A screenshot showing a large number of reactions and labels

Expressive Conversations

Thoughts, feelings, reactions. Rough lets the softer things shine through to engage everyone in their own way.

An insight about how people should feel comfortable using the rough software

Uncover hidden opportunities

Build a shared understanding of user needs across departments, and uncover hidden insights.

A screenshot of a wireframe for a new feature idea

Online, offline, whatever

Live collaboration and offline support all built in.

Step 1: Capture insights

AI helps you pull insights from customer calls, product discovery, or your team.
Rough gives you an easy way to discuss these insights across every department.

AI helps you pull insights from customer calls, product discovery, or your team.
Rough gives you an easy way to discuss these insights across every department.

Documents
Documents
Documents
Documents

Step 2: Discover Themes

Insights group around certain themes.
Rough will highlight these themes, so you can see trends across the people you speak to.

Insights group around certain themes.
Rough will highlight these themes, so you can see trends across the people you speak to.

A screenshot of Rough, showing the AI composer adding labels to insights
A screenshot of Rough, showing the AI composer adding labels to insights
Themes
A screenshot of Rough, showing the AI composer adding labels to insights
A screenshot of Rough, showing the AI composer adding labels to insights
A screenshot of Rough, showing the AI composer adding labels to insights
Themes
A screenshot of Rough, showing the AI composer adding labels to insights
A screenshot of Rough, showing the AI composer adding labels to insights
A screenshot of Rough, showing the AI composer adding labels to insights
Themes
A screenshot of Rough, showing the AI composer adding labels to insights
A screenshot of Rough, showing the AI composer adding labels to insights
A screenshot of Rough, showing the AI composer adding labels to insights
Themes
A screenshot of Rough, showing the AI composer adding labels to insights

Step 3: Scope projects

Now that you understand the problem, it's time to align on the solution.
Powerful document editing and whiteboards lets you lock down scope across stakeholders.

Now that you understand the problem, it's time to align on the solution.
Powerful document editing and whiteboards lets you lock down scope across stakeholders.

Documents
Documents
Documents

Simple. Transparent.

Rough is built for businesses where product development is a shared responsibility, not a dedicated department. Product Managers should be coaches and facilitators, giving everyone a voice in the products they build.

Rough opens up the black boxes within your org, letting everyone in on the conversation.

Rough opens up the black boxes within your org, letting everyone in on the conversation.

Collaboratively prioritize and plan features

You don't need to do quarterly planning. Rough gives teams the platform to keep plans dynamic, and flexible.

You don't need to do quarterly planning. Rough gives teams the platform to keep plans dynamic, and flexible.

Surface crucial insights faster

Give your sales team a direct line to share customer feedback, let support flag critical user issues, and empower engineers with user context—all feeding into one intelligent system.

Give your sales team a direct line to share customer feedback, let support flag critical user issues, and empower engineers with user context—all feeding into one intelligent system.

Communicate Changes instantly

Rough is org-wide, meaning the overhead of communicating priority and scoping changes is vastly lessened.

Rough is org-wide, meaning the overhead of communicating priority and scoping changes is vastly lessened.

Roughly Standard Pricing

Nothing surprising here.

Nothing surprising here.

Monthly

Annual

Save 20%

Basic

Start planning your killer features right now

Free

Unlimited Insights

Integrations

Wishlists

Whiteboards

100 free pitches

50 slow requests per month

Pro

Ready to start?

Simple pricing per user. Pay monthly or annually.

$

20

/month

per user

Everything in Free

Unlimited workspaces

Unlimited pitches

500 fast requests per user (shared across your team)

Unlimited slow requests

Enterprise

Rough is currently capable of supporting mid-sized teams within enterprise environments. If this sounds like you. Get in touch.

Contact Us

Everything in Pro

We'll answer your security questionnaires

Monthly

Annual

Save 20%

Basic

Start planning your killer features right now

Free

Unlimited Insights

Integrations

Wishlists

Whiteboards

100 free pitches

50 slow requests per month

Pro

Ready to start?

Simple pricing per user. Pay monthly or annually.

$

20

/month

per user

Everything in Free

Unlimited workspaces

Unlimited pitches

500 fast requests per user (shared across your team)

Unlimited slow requests

Enterprise

Rough is currently capable of supporting mid-sized teams within enterprise environments. If this sounds like you. Get in touch.

Contact Us

Everything in Pro

We'll answer your security questionnaires

Monthly

Annual

Save 20%

Basic

Start planning your killer features right now

Free

Unlimited Insights

Integrations

Wishlists

Whiteboards

100 free pitches

50 slow requests per month

Pro

Ready to start?

Simple pricing per user. Pay monthly or annually.

$

20

/month

per user

Everything in Free

Unlimited workspaces

Unlimited pitches

500 fast requests per user (shared across your team)

Unlimited slow requests

Enterprise

Rough is currently capable of supporting mid-sized teams within enterprise environments. If this sounds like you. Get in touch.

Contact Us

Everything in Pro

We'll answer your security questionnaires

Monthly

Annual

Save 20%

Basic

Start planning your killer features right now

Free

Unlimited Insights

Integrations

Wishlists

Whiteboards

100 free pitches

50 slow requests per month

Pro

Ready to start?

Simple pricing per user. Pay monthly or annually.

$

20

/month

per user

Everything in Free

Unlimited workspaces

Unlimited pitches

500 fast requests per user (shared across your team)

Unlimited slow requests

Enterprise

Rough is currently capable of supporting mid-sized teams within enterprise environments. If this sounds like you. Get in touch.

Contact Us

Everything in Pro

We'll answer your security questionnaires

FAQ

Frequently Asked Questions

Frequently Asked Questions

What is Rough?
How does Rough work?
What features does Rough offer?
Can Rough integrate with other apps?
Is Rough available on all devices?
What is Rough?
How does Rough work?
What features does Rough offer?
Can Rough integrate with other apps?
Is Rough available on all devices?
What is Rough?
How does Rough work?
What features does Rough offer?
Can Rough integrate with other apps?
Is Rough available on all devices?
What is Rough?
How does Rough work?
What features does Rough offer?
Can Rough integrate with other apps?
Is Rough available on all devices?

Product Management is Rough

There is no framework that beats good communication. Get everyone on the same page today.

Product Management is Rough

There is no framework that beats good communication. Get everyone on the same page today.

Product Management is Rough

There is no framework that beats good communication. Get everyone on the same page today.

Product Management is Rough

There is no framework that beats good communication. Get everyone on the same page today.

Rough

Join our slack for product updates, and discussions with the Rough team.

Alternatively, you can reach out to us directly at hello@rough.app

Rough. All rights reserved. © 2025

Rough

Join our slack for product updates, and discussions with the Rough team.

Alternatively, you can reach out to us directly at hello@rough.app

Rough. All rights reserved. © 2025

Rough

Join our slack for product updates, and discussions with the Rough team.

Alternatively, you can reach out to us directly at hello@rough.app

Rough. All rights reserved. © 2025

Rough

Join our slack for product updates, and discussions with the Rough team.

Alternatively, you can reach out to us directly at hello@rough.app

Rough. All rights reserved. © 2025