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AI-Powered Product Discovery & Planning
AI-Powered Product Discovery & Planning
For founders, product managers, and teams who need to understand users deeply and build better products, faster.



Lean Product Team?
No Problem.
Empower your entire team – sales, support, engineering, leadership – to contribute insights and shape your product, guided by AI
Empower your entire team – sales, support, engineering, leadership – to contribute insights and shape your product, guided by AI



Product as a team sport
You don't need a dedicated product department to be customer-centric. Rough provides the tools and intelligence to turn insights from across your company into winning product features.
AI-first
Rough gives everyone PM smarts so anyone can drive product discovery and planning.

Expressive Conversations
Thoughts, feelings, reactions. Rough lets the softer things shine through to engage everyone in their own way.

Uncover hidden opportunities
Build a shared understanding of user needs across departments, and uncover hidden insights.



Online, offline, whatever
Live collaboration and offline support all built in.

Product as a team sport
You don't need a dedicated product department to be customer-centric. Rough provides the tools and intelligence to turn insights from across your company into winning product features.
AI-first
Rough gives everyone PM smarts so anyone can drive product discovery and planning.

Expressive Conversations
Thoughts, feelings, reactions. Rough lets the softer things shine through to engage everyone in their own way.

Uncover hidden opportunities
Build a shared understanding of user needs across departments, and uncover hidden insights.

Online, offline, whatever
Live collaboration and offline support all built in.
Rough is for everyone
Rough is built for businesses where product development is a shared responsibility, not a dedicated department. Product Managers should be coaches and facilitators, giving everyone a voice in the products they build.
Rough is built for businesses where product development is a shared responsibility, not a dedicated department. Product Managers should be coaches and facilitators, giving everyone a voice in the products they build.
Rough is built for businesses where product development is a shared responsibility, not a dedicated department. Product Managers should be coaches and facilitators, giving everyone a voice in the products they build.
Collaboratively prioritize and plan features
You don't need to do quarterly planning. Rough gives teams the platform to keep plans dynamic, and flexible.
You don't need to do quarterly planning. Rough gives teams the platform to keep plans dynamic, and flexible.
Surface crucial insights faster
Give your sales team a direct line to share customer feedback, let support flag critical user issues, and empower engineers with user context—all feeding into one intelligent system.
Give your sales team a direct line to share customer feedback, let support flag critical user issues, and empower engineers with user context—all feeding into one intelligent system.
Communicate Changes instantly
Rough is org-wide, meaning the overhead of communicating priority and scoping changes is vastly lessened.
Rough is org-wide, meaning the overhead of communicating priority and scoping changes is vastly lessened.
Roughly Standard Pricing
Nothing surprising here.
Nothing surprising here.
Monthly
Annual
Save 20%
Basic
Start planning your killer features right now
Free
Unlimited Insights
Integrations
Wishlists
Whiteboards
100 free pitches
50 slow requests per month
Pro
Ready to start?
Simple pricing per user. Pay monthly or annually.
$
20
/month
per user
Everything in Free
Unlimited workspaces
Unlimited pitches
500 fast requests per user (shared across your team)
Unlimited slow requests
Enterprise
Rough is currently capable of supporting mid-sized teams within enterprise environments. If this sounds like you. Get in touch.
Contact Us
Everything in Pro
We'll answer your security questionnaires
Monthly
Annual
Save 20%
Basic
Start planning your killer features right now
Free
Unlimited Insights
Integrations
Wishlists
Whiteboards
100 free pitches
50 slow requests per month
Pro
Ready to start?
Simple pricing per user. Pay monthly or annually.
$
20
/month
per user
Everything in Free
Unlimited workspaces
Unlimited pitches
500 fast requests per user (shared across your team)
Unlimited slow requests
Enterprise
Rough is currently capable of supporting mid-sized teams within enterprise environments. If this sounds like you. Get in touch.
Contact Us
Everything in Pro
We'll answer your security questionnaires
Monthly
Annual
Save 20%
Basic
Start planning your killer features right now
Free
Unlimited Insights
Integrations
Wishlists
Whiteboards
100 free pitches
50 slow requests per month
Pro
Ready to start?
Simple pricing per user. Pay monthly or annually.
$
20
/month
per user
Everything in Free
Unlimited workspaces
Unlimited pitches
500 fast requests per user (shared across your team)
Unlimited slow requests
Enterprise
Rough is currently capable of supporting mid-sized teams within enterprise environments. If this sounds like you. Get in touch.
Contact Us
Everything in Pro
We'll answer your security questionnaires
Monthly
Annual
Save 20%
Basic
Start planning your killer features right now
Free
Unlimited Insights
Integrations
Wishlists
Whiteboards
100 free pitches
50 slow requests per month
Pro
Ready to start?
Simple pricing per user. Pay monthly or annually.
$
20
/month
per user
Everything in Free
Unlimited workspaces
Unlimited pitches
500 fast requests per user (shared across your team)
Unlimited slow requests
Enterprise
Rough is currently capable of supporting mid-sized teams within enterprise environments. If this sounds like you. Get in touch.
Contact Us
Everything in Pro
We'll answer your security questionnaires
FAQ
Frequently Asked Questions
Frequently Asked Questions
What is Rough?
How does Rough work?
What features does Rough offer?
Can Rough integrate with other apps?
Is Rough available on all devices?
What is Rough?
How does Rough work?
What features does Rough offer?
Can Rough integrate with other apps?
Is Rough available on all devices?
What is Rough?
How does Rough work?
What features does Rough offer?
Can Rough integrate with other apps?
Is Rough available on all devices?
What is Rough?
How does Rough work?
What features does Rough offer?
Can Rough integrate with other apps?
Is Rough available on all devices?
Product Management is Rough
There is no framework that beats good communication. Rough keeps everyone on the same page so that anyone can contribute to product insights.
Product Management is Rough
There is no framework that beats good communication. Rough keeps everyone on the same page so that anyone can contribute to product insights.
Product Management is Rough
There is no framework that beats good communication. Rough keeps everyone on the same page so that anyone can contribute to product insights.
Product Management is Rough
There is no framework that beats good communication. Rough keeps everyone on the same page so that anyone can contribute to product insights.
Rough.app
Join our slack for product updates, and discussions with the Rough team.
Alternatively, you can reach out to us directly at hello@rough.app
Rough.app
Join our slack for product updates, and discussions with the Rough team.
Alternatively, you can reach out to us directly at hello@rough.app
Rough.app
Join our slack for product updates, and discussions with the Rough team.
Alternatively, you can reach out to us directly at hello@rough.app
Rough.app
Join our slack for product updates, and discussions with the Rough team.
Alternatively, you can reach out to us directly at hello@rough.app