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Moving you from Scrum to Shape Up

Pitch. Shape. Ship.
Rough sets your team up for ongoing success with Shape Up.

“We’re actually SHIPPING real features and the team seems more energized. The devs are coming to product team with questions and helping us do a better job of shaping.”

“Before Shape Up we spent 8 months planning a building our features. Now we're doing the same thing in 6 weeks.”

“Before was a classic “everything is all over the place” scenario. Now we are actually shipping things in the intended amount of time and people know what to do.”

A screenshot of Rough, showing the AI composer adding labels to insights
A screenshot of Rough, showing the AI composer adding labels to insights
A screenshot of Rough, showing the AI composer adding labels to insights

Services for leadership.
Software for everyone.

We've seen where Shape Up succeeds, and where it fails.
Rough offers support through workshops at the leadership level, and software for every other level.

A person saying she loves the new look of the product
A person saying she loves the new look of the product
A person saying she loves the new look of the product

Product as a team sport

Make product part of every conversation. Rough provides the tools to turn insights from across your company into winning product features.

A globe
A globe
A globe

AI-backed, people first

Rough gives everyone PM smarts so anyone can drive the roadmap.

A screenshot showing a large number of reactions and labels
A screenshot showing a large number of reactions and labels
A screenshot showing a large number of reactions and labels

Alignment built into everything

People are the heart of your business. Rough gives them the space to interact so alignment becomes easier.

An insight about how people should feel comfortable using the rough software
An insight about how people should feel comfortable using the rough software
An insight about how people should feel comfortable using the rough software

Uncover hidden opportunities

Build a shared understanding of user needs across departments, and uncover hidden insights.

A screenshot of a wireframe for a new feature idea
A screenshot of a wireframe for a new feature idea
A screenshot of a wireframe for a new feature idea

Online, offline, whatever

Live collaboration and offline support all built in.

A person saying she loves the new look of the product

Product as a team sport

Make product part of every conversation. Rough provides the tools to turn insights from across your company into winning product features.

A globe

AI-backed, people first

Rough gives everyone PM smarts so anyone can drive the roadmap.

A screenshot showing a large number of reactions and labels

Alignment built into everything

People are the heart of your business. Rough gives them the space to interact so alignment becomes easier.

An insight about how people should feel comfortable using the rough software

Uncover hidden opportunities

Build a shared understanding of user needs across departments, and uncover hidden insights.

A screenshot of a wireframe for a new feature idea

Online, offline, whatever

Live collaboration and offline support all built in.

Build alignment by sharing Insights

People don't relate to data, they relate to other people. Rough gives a common platform to discuss conversations with customers, and ideas from your team.

Documents
Documents
Documents
Documents

Let everyone know when priorities change.

We've all seen what happens when priorities change last minute. Get stakeholders on the same page about priorities and scope before you start expensive Shaping work.

A screenshot of Rough, showing the AI composer adding labels to insights
A screenshot of Rough, showing the AI composer adding labels to insights

Avoid scope creep through Shaping

Shaping is how we derisk raw ideas and turn them into winning features. Rough has powerful document editing and whiteboarding tools all built in.

Documents
Documents
Documents

Alignment is hard.
We're here to help.

Rough is built for businesses where product development is a shared responsibility, not a dedicated department. Product Managers should be coaches and facilitators, giving everyone a voice in the products they build.

People. Culture. Process. Software.
We look holistically at what's important for your team and help where it's needed.

People. Culture. Process. Software.
We look holistically at what's important for your team and help where it's needed.

Collaboratively prioritize

Rough gives teams the platform to keep plans dynamic, and flexible. Instant planning, not quarterly.

Rough gives teams the platform to keep plans dynamic, and flexible. Instant planning, not quarterly.

Surface crucial insights faster

Give your sales team a direct line to share customer feedback, let support flag critical user issues, and empower engineers with user context—all feeding into one intelligent system.

Give your sales team a direct line to share customer feedback, let support flag critical user issues, and empower engineers with user context—all feeding into one intelligent system.

Communicate Changes instantly

Rough is org-wide, meaning the overhead of communicating priority and scoping changes is vastly lessened.

Rough is org-wide, meaning the overhead of communicating priority and scoping changes is vastly lessened.

Roughly Standard Pricing

Simple, flat pricing. No seat anxiety.
Services included in annual plans.

Simple, flat pricing. No seat anxiety.
Services included in annual plans.

Monthly

Annual

Save 20%

Basic

Start planning your killer features right now

Free

100 Insights

Integrations

Wishlists

Whiteboards

Pro

Ready to start?

Flat pricing. Unlimited users. Pay monthly or annually.

$

1k

/month

Everything in Free

Unlimited Users

Unlimited pitches

Unlimited Workspaces

Unlimited Insights

Enterprise

Rough is currently capable of supporting mid-sized teams within enterprise environments. If this sounds like you. Get in touch.

Contact Us

Everything in Pro

We'll answer your security questionnaires

Monthly

Annual

Save 20%

Basic

Start planning your killer features right now

Free

100 Insights

Integrations

Wishlists

Whiteboards

Pro

Ready to start?

Flat pricing. Unlimited users. Pay monthly or annually.

$

1k

/month

Everything in Free

Unlimited Users

Unlimited pitches

Unlimited Workspaces

Unlimited Insights

Enterprise

Rough is currently capable of supporting mid-sized teams within enterprise environments. If this sounds like you. Get in touch.

Contact Us

Everything in Pro

We'll answer your security questionnaires

Monthly

Annual

Save 20%

Basic

Start planning your killer features right now

Free

100 Insights

Integrations

Wishlists

Whiteboards

Pro

Ready to start?

Flat pricing. Unlimited users. Pay monthly or annually.

$

1k

/month

Everything in Free

Unlimited Users

Unlimited pitches

Unlimited Workspaces

Unlimited Insights

Enterprise

Rough is currently capable of supporting mid-sized teams within enterprise environments. If this sounds like you. Get in touch.

Contact Us

Everything in Pro

We'll answer your security questionnaires

Monthly

Annual

Save 20%

Basic

Start planning your killer features right now

Free

100 Insights

Integrations

Wishlists

Whiteboards

Pro

Ready to start?

Flat pricing. Unlimited users. Pay monthly or annually.

$

1k

/month

Everything in Free

Unlimited Users

Unlimited pitches

Unlimited Workspaces

Unlimited Insights

Enterprise

Rough is currently capable of supporting mid-sized teams within enterprise environments. If this sounds like you. Get in touch.

Contact Us

Everything in Pro

We'll answer your security questionnaires

FAQ

Frequently Asked Questions

Frequently Asked Questions

What is Rough?
How does Rough work?
What features does Rough offer?
Can Rough integrate with other apps?
Is Rough available on all devices?
What is Rough?
How does Rough work?
What features does Rough offer?
Can Rough integrate with other apps?
Is Rough available on all devices?
What is Rough?
How does Rough work?
What features does Rough offer?
Can Rough integrate with other apps?
Is Rough available on all devices?

Product Management is Rough

There is no framework that beats good communication. Get everyone on the same page today.

Product Management is Rough

There is no framework that beats good communication. Get everyone on the same page today.

Product Management is Rough

There is no framework that beats good communication. Get everyone on the same page today.

Rough

Join our slack for product updates, and discussions with the Rough team.

Alternatively, you can reach out to us directly at hello@rough.app

Rough. All rights reserved. © 2025

Rough

Join our slack for product updates, and discussions with the Rough team.

Alternatively, you can reach out to us directly at hello@rough.app

Rough. All rights reserved. © 2025

Rough

Join our slack for product updates, and discussions with the Rough team.

Alternatively, you can reach out to us directly at hello@rough.app

Rough. All rights reserved. © 2025