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AI-Powered Product Discovery & Planning

AI-Powered Product Discovery & Planning

For founders, product managers, and teams who need to understand users deeply and build better products, faster.

Lean Product Team?
No Problem.

Empower your entire team – sales, support, engineering, leadership – to contribute insights and shape your product, guided by AI

Empower your entire team – sales, support, engineering, leadership – to contribute insights and shape your product, guided by AI

Product as a team sport

You don't need a dedicated product department to be customer-centric. Rough provides the tools and intelligence to turn insights from across your company into winning product features.

AI-first

Rough gives everyone PM smarts so anyone can drive product discovery and planning.

Expressive Conversations

Thoughts, feelings, reactions. Rough lets the softer things shine through to engage everyone in their own way.

Uncover hidden opportunities

Build a shared understanding of user needs across departments, and uncover hidden insights.

Online, offline, whatever

Live collaboration and offline support all built in.

Product as a team sport

You don't need a dedicated product department to be customer-centric. Rough provides the tools and intelligence to turn insights from across your company into winning product features.

AI-first

Rough gives everyone PM smarts so anyone can drive product discovery and planning.

Expressive Conversations

Thoughts, feelings, reactions. Rough lets the softer things shine through to engage everyone in their own way.

Uncover hidden opportunities

Build a shared understanding of user needs across departments, and uncover hidden insights.

Online, offline, whatever

Live collaboration and offline support all built in.

Rough is for everyone

Rough is built for businesses where product development is a shared responsibility, not a dedicated department. Product Managers should be coaches and facilitators, giving everyone a voice in the products they build.

Rough is built for businesses where product development is a shared responsibility, not a dedicated department. Product Managers should be coaches and facilitators, giving everyone a voice in the products they build.

Rough is built for businesses where product development is a shared responsibility, not a dedicated department. Product Managers should be coaches and facilitators, giving everyone a voice in the products they build.

Collaboratively prioritize and plan features

You don't need to do quarterly planning. Rough gives teams the platform to keep plans dynamic, and flexible.

You don't need to do quarterly planning. Rough gives teams the platform to keep plans dynamic, and flexible.

Surface crucial insights faster

Give your sales team a direct line to share customer feedback, let support flag critical user issues, and empower engineers with user context—all feeding into one intelligent system.

Give your sales team a direct line to share customer feedback, let support flag critical user issues, and empower engineers with user context—all feeding into one intelligent system.

Communicate Changes instantly

Rough is org-wide, meaning the overhead of communicating priority and scoping changes is vastly lessened.

Rough is org-wide, meaning the overhead of communicating priority and scoping changes is vastly lessened.

Roughly Standard Pricing

Nothing surprising here.

Nothing surprising here.

Monthly

Annual

Save 20%

Basic

Start planning your killer features right now

Free

Unlimited Insights

Integrations

Wishlists

Whiteboards

100 free pitches

50 slow requests per month

Pro

Ready to start?

Simple pricing per user. Pay monthly or annually.

$

20

/month

per user

Everything in Free

Unlimited workspaces

Unlimited pitches

500 fast requests per user (shared across your team)

Unlimited slow requests

Enterprise

Rough is currently capable of supporting mid-sized teams within enterprise environments. If this sounds like you. Get in touch.

Contact Us

Everything in Pro

We'll answer your security questionnaires

Monthly

Annual

Save 20%

Basic

Start planning your killer features right now

Free

Unlimited Insights

Integrations

Wishlists

Whiteboards

100 free pitches

50 slow requests per month

Pro

Ready to start?

Simple pricing per user. Pay monthly or annually.

$

20

/month

per user

Everything in Free

Unlimited workspaces

Unlimited pitches

500 fast requests per user (shared across your team)

Unlimited slow requests

Enterprise

Rough is currently capable of supporting mid-sized teams within enterprise environments. If this sounds like you. Get in touch.

Contact Us

Everything in Pro

We'll answer your security questionnaires

Monthly

Annual

Save 20%

Basic

Start planning your killer features right now

Free

Unlimited Insights

Integrations

Wishlists

Whiteboards

100 free pitches

50 slow requests per month

Pro

Ready to start?

Simple pricing per user. Pay monthly or annually.

$

20

/month

per user

Everything in Free

Unlimited workspaces

Unlimited pitches

500 fast requests per user (shared across your team)

Unlimited slow requests

Enterprise

Rough is currently capable of supporting mid-sized teams within enterprise environments. If this sounds like you. Get in touch.

Contact Us

Everything in Pro

We'll answer your security questionnaires

Monthly

Annual

Save 20%

Basic

Start planning your killer features right now

Free

Unlimited Insights

Integrations

Wishlists

Whiteboards

100 free pitches

50 slow requests per month

Pro

Ready to start?

Simple pricing per user. Pay monthly or annually.

$

20

/month

per user

Everything in Free

Unlimited workspaces

Unlimited pitches

500 fast requests per user (shared across your team)

Unlimited slow requests

Enterprise

Rough is currently capable of supporting mid-sized teams within enterprise environments. If this sounds like you. Get in touch.

Contact Us

Everything in Pro

We'll answer your security questionnaires

FAQ

Frequently Asked Questions

Frequently Asked Questions

What is Rough?
How does Rough work?
What features does Rough offer?
Can Rough integrate with other apps?
Is Rough available on all devices?
What is Rough?
How does Rough work?
What features does Rough offer?
Can Rough integrate with other apps?
Is Rough available on all devices?
What is Rough?
How does Rough work?
What features does Rough offer?
Can Rough integrate with other apps?
Is Rough available on all devices?
What is Rough?
How does Rough work?
What features does Rough offer?
Can Rough integrate with other apps?
Is Rough available on all devices?

Product Management is Rough

There is no framework that beats good communication. Rough keeps everyone on the same page so that anyone can contribute to product insights.

Product Management is Rough

There is no framework that beats good communication. Rough keeps everyone on the same page so that anyone can contribute to product insights.

Product Management is Rough

There is no framework that beats good communication. Rough keeps everyone on the same page so that anyone can contribute to product insights.

Product Management is Rough

There is no framework that beats good communication. Rough keeps everyone on the same page so that anyone can contribute to product insights.

Rough.app

Join our slack for product updates, and discussions with the Rough team.

Alternatively, you can reach out to us directly at hello@rough.app

Rough. All rights reserved. © 2025

Rough.app

Join our slack for product updates, and discussions with the Rough team.

Alternatively, you can reach out to us directly at hello@rough.app

Rough. All rights reserved. © 2025

Rough.app

Join our slack for product updates, and discussions with the Rough team.

Alternatively, you can reach out to us directly at hello@rough.app

Rough. All rights reserved. © 2025

Rough.app

Join our slack for product updates, and discussions with the Rough team.

Alternatively, you can reach out to us directly at hello@rough.app

Rough. All rights reserved. © 2025