Purpose built for teams using Shape Up
Pitch. Shape. Ship. Rough is where shaping meets customer insights.



Shape Up plus More
Rough adds support for customer insights to Shape Up. Source inspiration for your pitches. Give purpose to your bets. Let more people in on the conversation.



Product as a team sport
Make product part of every conversation. Rough provides the tools to turn insights from across your company into winning product features.



AI-backed, people first
Rough gives everyone PM smarts so anyone can drive the roadmap.

Shape Up + Customer Insights
Rough provides a space for insights, letting customer driven teams find the most impactful features to build.

Uncover hidden opportunities
Build a shared understanding of user needs across departments, and uncover hidden insights.



Online, offline, whatever
Live collaboration and offline support all built in.

Product as a team sport
Make product part of every conversation. Rough provides the tools to turn insights from across your company into winning product features.

AI-backed, people first
Rough gives everyone PM smarts so anyone can drive the roadmap.

Shape Up + Customer Insights
Rough provides a space for insights, letting customer driven teams find the most impactful features to build.

Uncover hidden opportunities
Build a shared understanding of user needs across departments, and uncover hidden insights.

Online, offline, whatever
Live collaboration and offline support all built in.
Step 1: Capture insights
AI helps you pull insights from customer calls, product discovery, or your team.
Rough gives you an easy way to discuss these insights across every department.
AI helps you pull insights from customer calls, product discovery, or your team.
Rough gives you an easy way to discuss these insights across every department.




Step 2: Discover Themes
Insights group around certain themes.
Rough will highlight these themes, so you can see trends across the people you speak to.
Insights group around certain themes.
Rough will highlight these themes, so you can see trends across the people you speak to.











Step 3: Shape projects
Now that you understand the problem, it's time to align on the solution.
Powerful document editing and whiteboards lets you lock down scope across stakeholders.
Now that you understand the problem, it's time to align on the solution.
Powerful document editing and whiteboards lets you lock down scope easily.



Simple. Transparent.
Rough is built for businesses where product development is a shared responsibility, not a dedicated department. Product Managers should be coaches and facilitators, giving everyone a voice in the products they build.
Rough opens up the black boxes within your org, letting everyone in on the conversation.
Rough opens up the black boxes within your org, letting everyone in on the conversation.
Collaboratively prioritize
Rough gives teams the platform to keep plans dynamic, and flexible. Instant planning, not quarterly.
Rough gives teams the platform to keep plans dynamic, and flexible. Instant planning, not quarterly.
Surface crucial insights faster
Give your sales team a direct line to share customer feedback, let support flag critical user issues, and empower engineers with user context—all feeding into one intelligent system.
Give your sales team a direct line to share customer feedback, let support flag critical user issues, and empower engineers with user context—all feeding into one intelligent system.
Communicate Changes instantly
Rough is org-wide, meaning the overhead of communicating priority and scoping changes is vastly lessened.
Rough is org-wide, meaning the overhead of communicating priority and scoping changes is vastly lessened.
Roughly Standard Pricing
Nothing surprising here.
Nothing surprising here.
Monthly
Annual
Save 20%
Basic
Start planning your killer features right now
Free
100 Insights
Integrations
Wishlists
Whiteboards
Pro
Ready to start?
Flat pricing. Unlimited users. Pay monthly or annually.
$
1k
/month
Everything in Free
Unlimited Users
Unlimited pitches
Unlimited Workspaces
400 monthly insights
Enterprise
Rough is currently capable of supporting mid-sized teams within enterprise environments. If this sounds like you. Get in touch.
Contact Us
Everything in Pro
We'll answer your security questionnaires
Monthly
Annual
Save 20%
Basic
Start planning your killer features right now
Free
100 Insights
Integrations
Wishlists
Whiteboards
Pro
Ready to start?
Flat pricing. Unlimited users. Pay monthly or annually.
$
1k
/month
Everything in Free
Unlimited Users
Unlimited pitches
Unlimited Workspaces
400 monthly insights
Enterprise
Rough is currently capable of supporting mid-sized teams within enterprise environments. If this sounds like you. Get in touch.
Contact Us
Everything in Pro
We'll answer your security questionnaires
Monthly
Annual
Save 20%
Basic
Start planning your killer features right now
Free
100 Insights
Integrations
Wishlists
Whiteboards
Pro
Ready to start?
Flat pricing. Unlimited users. Pay monthly or annually.
$
1k
/month
Everything in Free
Unlimited Users
Unlimited pitches
Unlimited Workspaces
400 monthly insights
Enterprise
Rough is currently capable of supporting mid-sized teams within enterprise environments. If this sounds like you. Get in touch.
Contact Us
Everything in Pro
We'll answer your security questionnaires
Monthly
Annual
Save 20%
Basic
Start planning your killer features right now
Free
100 Insights
Integrations
Wishlists
Whiteboards
Pro
Ready to start?
Flat pricing. Unlimited users. Pay monthly or annually.
$
1k
/month
Everything in Free
Unlimited Users
Unlimited pitches
Unlimited Workspaces
400 monthly insights
Enterprise
Rough is currently capable of supporting mid-sized teams within enterprise environments. If this sounds like you. Get in touch.
Contact Us
Everything in Pro
We'll answer your security questionnaires
FAQ
Frequently Asked Questions
Frequently Asked Questions
What is Rough?
How does Rough work?
What features does Rough offer?
Can Rough integrate with other apps?
Is Rough available on all devices?
What is Rough?
How does Rough work?
What features does Rough offer?
Can Rough integrate with other apps?
Is Rough available on all devices?
What is Rough?
How does Rough work?
What features does Rough offer?
Can Rough integrate with other apps?
Is Rough available on all devices?
What is Rough?
How does Rough work?
What features does Rough offer?
Can Rough integrate with other apps?
Is Rough available on all devices?
Product Management is Rough
There is no framework that beats good communication. Get everyone on the same page today.
Product Management is Rough
There is no framework that beats good communication. Get everyone on the same page today.
Product Management is Rough
There is no framework that beats good communication. Get everyone on the same page today.
Product Management is Rough
There is no framework that beats good communication. Get everyone on the same page today.
Rough
Join our slack for product updates, and discussions with the Rough team.
Alternatively, you can reach out to us directly at hello@rough.app
Rough
Join our slack for product updates, and discussions with the Rough team.
Alternatively, you can reach out to us directly at hello@rough.app
Rough
Join our slack for product updates, and discussions with the Rough team.
Alternatively, you can reach out to us directly at hello@rough.app
Rough
Join our slack for product updates, and discussions with the Rough team.
Alternatively, you can reach out to us directly at hello@rough.app