Customer specific requests solved

A feature builder, sandboxed inside your product.

Rough lets you and your customers build and deploy features specific to them, without touching your codebase.

Show me departments "Show me departments"
Let me bulk edit "Let me bulk edit"
Draft the check-in "Draft the check-in"
01

Use cases

Customer Specific Dashboards

Every customer wants a different dashboard. Let them build what they need without needing to go through Engineering.

Built with Rough

Reporting

Everyone wants their reports to look a certain way, or present certain data. Instead of a complex reporting table, let them build the exact report they need.

2 minutes to build

Custom Features

Every product has hundreds of little feature requests that only a few customers will use. Now you can give these to your customers without bothering engineering.

02

Safe by design

Every feature your users build lives in its own little box. You control the data outside of the box, Rough controls the features inside the box.

Each feature is sandboxed

Features run in their own isolated runtime. They can't reach into your product or interfere with other features. If one breaks, the rest keep working.

Lock down Capabilities

Your engineers decide what each feature can read and what actions it can call. If you didn't expose deleteUser, no feature can call deleteUser.

Your users' login, not ours

Features inherit the user's session. Even when the contract allows an action, the user's own permissions still apply. A feature can never do something the user couldn't have done themselves.

No MCP. No API shenanigans.

Features run inside your product's own page, using the actions you exposed and the session your user already has. We don't call your MCP server. We don't go around the client to hit your API.

03

Audiences

Engineering Engineering

An extension layer you didn't have to build.

You decide what data is exposed and what Features can call against it. The runtime enforces that contract so you can stay focused on the core of your product.

Product Product

The roadmap, minus the small stuff.

Edge cases stop derailing the quarter. Turn bespoke feature requests into delighted customers and see what patterns emerge.

Sales Sales

"Can it do X?" Yes. Now.

Build the missing feature into the demo, in front of the prospect, before they sign. You don't have to promise anything for next quarter.

CS CS

Solve requests without a ticket.

When a customer asks for a tweak, build it for them on the call. Or hand them the builder and let them do it. No engineering required.

Customers Customers

The features your customers have been waiting for, built in a moment.

Let your customers solve their own problems before they become pain.

Transform your product into a platform.