Rough — Lightweight feature extensions for SaaS products, no code changes required
Rough lets anyone add lightweight features into your product, without code changes.
Embed
Embed Rough Features directly into your product
Drop extensible surfaces into your app. You decide where they live, what they can touch, and how much freedom they offer.
Build
Build features fast. Deploy them instantly
An AI feature builder lives inside your product, so anyone can describe what they want and get it. No code needed.
Manage
See what's getting built, and who's using it
Rough's product management dashboard shows what's been built and how it's getting used. Let real demand inform what becomes part of the core product.
Protect the roadmap
Edge cases and one-off requests no longer derail your team. Rough handles the long tail so you can focus on what moves the product forward.
Close deals you'd otherwise lose
Stop losing deals to feature gaps. Offer customisation as a differentiator on the spot, with no engineering estimate.
Resolve requests without a ticket
Hand customers the tools to solve their own problems. Fewer escalations, less time waiting on engineering.
Get what you actually need
Build the feature you've been waiting months for in a day, without filing a ticket. No more working around software that doesn't quite fit.
"If Rough can pull this off it will change the game for us, and just about every B2B product on the planet."
Rowan Savage, Scannable
"If I had had rough at my last company, we would have closed way more deals and sales people would have finally been unblocked."
Joe Cole, The Tacit Intelligence Company
"This is the holy grail of SaaS. It completely changes how software products are built."
Thomas Harding, Gallagher