Rough

Rough lets anyone add lightweight features into your product, without code changes.

Rough lets SaaS customers extend a product themselves — building lightweight features on top of it, without any code changes from the vendor.

I want graphs "I want graphs"
Show me customers "Show me customers"
Show cool stats "Show cool stats"
01

How it works

Embed Rough Features directly into your product.

Drop extensible surfaces into your app. You decide where they live, what they can touch, and how much freedom they offer.

Embed Embed

Build features fast. Deploy them instantly.

An AI feature builder lives inside your product, so anyone can describe what they want and get it. No code needed.

Build Build

See what's getting built, and who's using it.

Rough's product management dashboard shows what's been built and how it's getting used. Let real demand inform what becomes part of the core product.

Manage Manage
02

Audiences

Product Product

Protect the roadmap.

Edge cases and one-off requests no longer derail your team. Rough handles the long tail so you can focus on what moves the product forward.

Sales Sales

Close deals you'd otherwise lose.

Stop losing deals to feature gaps. Offer customisation as a differentiator on the spot — no engineering estimate required.

CS CS

Resolve requests without a ticket.

Hand customers the tools to solve their own problems. Fewer escalations, less time waiting on engineering.

Users Users

Get what you actually need.

Build the feature you've been waiting months for — in a day, without filing a ticket. No more working around software that doesn't quite fit.

03

Testimonials

If Rough can pull this off it will change the game for us, and just about every B2B product on the planet.
If I had had Rough at my last company, we would have closed way more deals and sales people would have finally been unblocked.
This is the holy grail of SaaS. It completely changes how software products are built.

Start building today.