Rough
$

Roughly standard pricing.

Start building immediately. Scale when you're ready.

Coming soon

Free

$0

start now

  • 1 surface
  • Unlimited users
  • AI feature builder
  • Feature management dashboard
  • Rough feature hosting
  • Analytics
  • Standard queue
Coming soon

Startup

$10,000

per year

  • Everything in Free
  • Token management
  • Model selection
  • Priority queue

Growth

Custom

talk to us

  • Everything in Startup
  • Unlimited surfaces
  • Priority support
Book a call

Enterprise

Custom

contact us

  • Everything in Growth
  • SSO / SAML
  • Custom data residency
  • Invoicing & PO billing
Book a call

All plans are subject to a fair use policy for token usage.

Common questions

What is a surface?

A surface is an extensible area you embed into your product — a panel, sidebar, or section where Rough-powered features can live. You control where it appears and what it can access.

What is the feature queue?

When a feature is built using Rough, it enters a processing queue. Free plan features go through a standard queue, which can involve a wait during busy periods. Paid plans get priority queue access, so features process immediately.

Can I start on Startup and move to Growth later?

Yes. Startup is designed to get you live quickly. When you're ready to expand, book a call and we'll handle the transition.

What are token costs?

Rough uses AI to power the feature builder. Token costs cover the underlying AI usage and are billed separately based on how much your team builds. We handle all token management on your behalf — you won't need to deal with API keys or provider accounts.

Is there a free trial?

We have a free plan — no trial period, no credit card required. Start building immediately and upgrade when you're ready. You can also explore a live demo at demo.rough.app before signing up.